A product-launch month$30–45k agency
A new model shot end to end, a hero reveal film, launch social and a landing page.
← All work
LOAM.
A trail-running brand built from nothing: identity, the Switchback shoe, a month on the trail and a full month of content in month one, then a brand that keeps compounding month over month.
LOAM is a Cintrova Original. Month one below was actually produced, every asset, and only its work is counted in the cost math. Months two and three are illustrative, an example of how each additional subscription month compounds. No shoots, no vendors, built in-house.
Visit the live site →a live concept store
The engagement
Month one: a complete trail-running brand and a month of content, identity, the Switchback, the trail and a full social calendar, all in a single subscription month.
With Cintrova
$8,500
1 month · $8,500/mo
At a traditional agency
~$46,300
Same scope, the old way
You keep
$37,800
82% less spend
Delivered
117
Assets across the run
01 IDENTITY Identity & brand system
- Naming + positioning
- 10 logo directions explored, 1 final
- 3 colour systems considered
- Type system + 15 layout studies
- 7-page brand guidelines
Final, the brand we shipped
The R&D behind it, everything we explored
02 PRODUCT The Switchback, product
- The Switchback trail shoe, hero frames
- Product on 5 angles, seamless
- Tread, knit + panel macros
- Trail environments + material studies
Final, hero frames
The R&D, every angle, macro and surface
03 LIFESTYLE On the trail: lifestyle, in-use & motion
- Trail lifestyle
- 8 brand-in-use, varied runners
- 3 short product loops (5s)
- 8 motion frames, to be animated
Final, hero frames
The R&D, the full range
04 SOCIAL A month of social
- A full month, 4 weekly themes
- 32 posts pulled from the month's work
- Animated cuts marked to be animated
- Feed, story + size-set exports
Week 1The Switchback, in every light
Week 2On the trail, in use
Week 3Texture and terrain
Week 4Brand and editorial
What it would have cost, itemized
Every line is real work, priced at standard agency rates.
| Delivered | Qty | Agency rate |
|---|---|---|
| Brand identity system (10 logos, colour, 7-page guidelines) | 1 | $12,000 |
| Typography & layout studies | 15 | $3,000 |
| Switchback product photography (environments + angles) | 10 | $3,500 |
| Tread, knit & panel macros | 9 | $3,150 |
| Trail terrain & material studies | 6 | $1,200 |
| On-the-trail & brand-in-use lifestyle | 11 | $11,000 |
| Short product loops (5s) | 3 | $3,600 |
| Motion frames (stills, to be animated) | 8 | $2,800 |
| Brand-in-use mockups (apparel, packaging, signage) | 5 | $5,000 |
| Social content, four-week calendar | 32 | $4,800 |
| Web, banners & size-set exports | 16 | $1,300 |
| Volume discount (imagery) | −$5,050 | |
| Agency-equivalent, delivered | ~$46,300 | |
| With Cintrova this month | $8,500 | |
| You keep | $37,800 · 82% less |
Bottoms-up at standard agency day-and-asset rates, counting only what was actually produced. Volume discounts applied across imagery. Everything above is one subscription month.
Illustrative. Month one was actually produced. This is an example of what a second subscription month could deliver, priced at the same rates, to show how the value compounds. Not billed.
The engagement
Month two: a new colorway, its trail hero film and a seasonal campaign, the brand starts to scale.
With Cintrova
$8,500
1 month · $8,500/mo
At a traditional agency
~$52,500
Same scope, the old way
You keep
$44,000
84% less spend
This month
40
Assets, illustrative
01 PRODUCT The season drop: a new colorway
- New colorway + second model
- Seasonal packaging
- Macro construction detail
The deliverable
Directions we explored
02 MOTION 60-second trail hero film
- 60-second trail reveal film
- Three social cutdowns
The deliverable
Directions we explored
03 CAMPAIGN Seasonal trail campaign
- Campaign key art
- Trail lifestyle imagery
- Lifestyle animation
The deliverable
Directions we explored
04 SOCIAL New social theme
- Quarterly social theme system
- Six trail reels
The deliverable
Directions we explored
A typical second month, itemized
Month two, priced at the same standard agency rates.
| Delivered | Qty | Agency rate |
|---|---|---|
| 60-second trail reveal film | 1 | $14,000 |
| Three social cutdowns | 3 | $3,000 |
| New colorway + second model photography | 10 | $3,500 |
| Seasonal packaging design + 3D | 1 | $2,500 |
| Seasonal campaign key art | 4 | $6,000 |
| Trail lifestyle imagery | 6 | $6,000 |
| Lifestyle animation (to be animated) | 1 | $1,200 |
| New social theme + 16 posts | 16 | $3,000 |
| Six trail reels | 6 | $4,800 |
| Creator seeding kit | 1 | $3,000 |
| Email + landing system | 1 | $2,000 |
| Paid social ad set | 6 | $1,500 |
| PR / launch kit | 1 | $3,000 |
| Volume discount (imagery) | −$1,000 | |
| Agency-equivalent, delivered | ~$52,500 | |
| With Cintrova this month | $8,500 | |
| You keep | $44,000 · 84% less |
Illustrative. An example of a second subscription month at standard agency rates, shown to make the ongoing value concrete. Not billed.
Illustrative. Month one was actually produced. This is an example of what a third subscription month could deliver, priced at the same rates, to show how the value compounds. Not billed.
The engagement
Month three: a broadcast moment, retail, out-of-home and creators, the brand goes wide.
With Cintrova
$8,500
1 month · $8,500/mo
At a traditional agency
~$62,750
Same scope, the old way
You keep
$54,250
86% less spend
This month
48
Assets, illustrative
01 BROADCAST Athlete broadcast moment
- 30-second broadcast spot
- 15s and 6s cutdowns
- TV + paid social masters
The deliverable
Directions we explored
02 RETAIL Retail & point of sale
- Shelf / POS system
- Trailhead retail activation
- In-store signage
The deliverable
Directions we explored
03 OOH Out-of-home
- Billboard + out-of-home suite
- Transit and trailhead placements
- Format size-set
The deliverable
Directions we explored
04 CREATORS Creators & seeding
- Creator content kit
- Nine creator-style stills
- Seeding kit
The deliverable
Directions we explored
05 UGC UGC templates & gifting
- UGC reel templates
- Holiday gift-set hero
- Holiday social set
- Email + landing system
The deliverable
Directions we explored
A typical third month, itemized
Month three, priced at the same standard agency rates.
| Delivered | Qty | Agency rate |
|---|---|---|
| 30-second broadcast spot | 1 | $20,000 |
| Cutdowns + bumpers (15s, 6s) | 4 | $6,000 |
| Billboard + out-of-home suite | 1 | $6,000 |
| Transit, trailhead + shelf / POS | 1 | $3,000 |
| Creator content kit | 1 | $4,000 |
| UGC reel templates | 1 | $2,500 |
| Creator-style stills | 9 | $3,150 |
| Holiday gift-set hero + set | 1 | $4,000 |
| Holiday social set | 12 | $3,600 |
| Email + landing system | 1 | $2,500 |
| Retail brand activation | 1 | $5,000 |
| Paid + broadcast media kit | 1 | $3,000 |
| Agency-equivalent, delivered | ~$62,750 | |
| With Cintrova this month | $8,500 | |
| You keep | $54,250 · 86% less |
Illustrative. An example of a third subscription month at standard agency rates, shown to make the ongoing value concrete. Not billed.
Your money, over time
What a typical month could look like
Month one is the foundation. After that, each subscription month can flex to whatever the brand needs next. A few of the shapes a month can take.