SharkNinja.

A hair-care brand's content engine over six months: three real launch films define the look, then a steady stream of social, seasonal, tutorial, creator and paid content keeps it running.

Month 1 is real client work: the SpeedStyle, FlexStyle and SmoothStyle launch films Josh art-directed and animated for SharkNinja, broken down so you can see every beat. Months 2 to 6 show how that brand runs on a Cintrova subscription. Tap any month to expand it.

The engagement

Six months as a hair-care brand’s content engine, launch to always-on.

With Cintrova

$60,000

6 months · $10,000/mo

At a traditional agency

~$540,000

Same scope, the old way

You keep

$480,000

89% less spend

Delivered

90+

Assets across the run

01 Month 01 · real work Defining the visual language $10,000

Three launch films: SpeedStyle, FlexStyle, SmoothStyle
Product 3D hero renders
The look: lighting, motion, glossy finish
Broadcast + social masters

SpeedStyleAll-in-one styling system

FlexStyleConvertible styler

SmoothStyleHot + cold dryer

02 Month 02 Always-on social $10,000

10 drafted posts: captions, hashtags, platform
Lifestyle, flat-lay and GRWM
Instagram, TikTok & Pinterest
Weekly publishing cadence

S @sharkbeautyTikTok •••

♡◯➚4,182 likes

@sharkbeauty POV: salon-worthy hair before your coffee even kicks in. #hairtok #blowoutathome

S @sharkbeautyInstagram •••

♡◯➚3,047 likes

@sharkbeauty One tool. Every style. Meet the new daily. #sharkbeauty #hairgoals

S @sharkbeautyPinterest •••

♡◯➚2,210 saves

@sharkbeauty Sunday reset starts at the vanity. Save this for later. #haircare #selfcare

S @sharkbeautyInstagram •••

♡◯➚5,661 likes

@sharkbeauty Every attachment, one system. Swipe to find your favorite. #styling #hairtools

S @sharkbeautyInstagram •••

♡◯➚3,925 likes

@sharkbeauty Slow mornings, fast blowouts. That is the deal. #morningroutine

S @sharkbeautyInstagram •••

♡◯➚2,884 likes

@sharkbeauty The countertop upgrade you did not know you needed. #shelfie #hairtech

S @sharkbeautyInstagram Reels •••

♡◯➚12,403 likes

@sharkbeauty That fresh-from-the-salon shine, at home. 🤎 #shinehair #reels

S @sharkbeautyTikTok •••

♡◯➚6,512 likes

@sharkbeauty Packing it first. Everything else second. #travelhair #onthego

S @sharkbeautyInstagram •••

♡◯➚3,330 likes

@sharkbeauty Good hair, good light, good day. #aesthetic #hairoftheday

S @sharkbeautyTikTok •••

♡◯➚9,140 likes

@sharkbeauty When the stylist asks who did your hair and it was you. #blowout #hairtok

03 Month 03 Seasonal campaigns $10,000

Thanksgiving, Black Friday & Cyber Monday
Christmas gifting + gift guide
New Year glam
12 drafted posts across feed, Pinterest & paid

S @sharkbeautyInstagram •••

♡◯➚3,512 likes

@sharkbeauty Thankful for good hair days and the tool that makes them. #thanksgiving #gratefulhair

S @sharkbeautyPinterest •••

♡◯➚4,021 saves

@sharkbeauty Cozy season starts now. Pin your holiday hair plan. #fallvibes #hairinspo

S @sharkbeautyMeta · Paid •••

♡◯➚Promoted

@sharkbeauty Our biggest drop of the year. Doors open Friday. #blackfriday #sharkbeauty

S @sharkbeautyMeta · Paid •••

♡◯➚Promoted

@sharkbeauty Cyber Monday. One day. Every styler. #cybermonday #deal

S @sharkbeautyInstagram •••

♡◯➚7,209 likes

@sharkbeauty Some gifts get unwrapped. This one gets fought over. #holidaygifting #christmas

S @sharkbeautyInstagram •••

♡◯➚5,140 likes

@sharkbeauty Wrapped and ready. The gift that styles itself. #giftidea #underthetree

S @sharkbeautyPinterest •••

♡◯➚3,880 saves

@sharkbeauty Holiday vanity goals. Save the whole look. #holidaydecor #vanity

S @sharkbeautyPinterest •••

♡◯➚6,330 saves

@sharkbeauty The 2026 hair gift guide is here. Tap to shop. #giftguide #hairtools

S @sharkbeautyInstagram •••

♡◯➚8,615 likes

@sharkbeauty New year, same obsession with the perfect blowout. ✨ #newyear #nye

S @sharkbeautyInstagram •••

♡◯➚4,902 likes

@sharkbeauty Pop, fizz, blowout. Your NYE in order. #nyeglam #partyhair

S @sharkbeautyTikTok •••

♡◯➚15,233 likes

@sharkbeauty New year, new hair, same five-minute routine. #newyearnewhair #hairtok

S @sharkbeautyRetail •••

♡◯➚Promoted

@sharkbeauty The limited holiday set. While they last. #giftset #holiday

04 Month 04 Tutorials & how-to $10,000

Step-by-step styling content
Before-and-after results
Technique + feature demos
10 drafted posts for TikTok & Reels

S @sharkbeautyTikTok •••

♡◯➚11,002 likes

@sharkbeauty Step 1: rough dry. Trust the process. #hairtutorial #howto

S @sharkbeautyInstagram Reels •••

♡◯➚8,740 likes

@sharkbeauty Root lift in 30 seconds. Here is how. #volumehair #tutorial

S @sharkbeautyTikTok •••

♡◯➚19,560 likes

@sharkbeauty The auto-wrap curl, slowed down so you can copy it. #curltutorial #hairtok

S @sharkbeautyInstagram •••

♡◯➚6,120 likes

@sharkbeauty Before. After. Same five minutes. #beforeandafter #blowout

S @sharkbeautyInstagram Reels •••

♡◯➚7,433 likes

@sharkbeauty Cold shot = the secret to a style that lasts. #hairtip #coldshot

S @sharkbeautyInstagram •••

♡◯➚5,890 likes

@sharkbeauty That glass-hair finish, up close. #glasshair #shine

S @sharkbeautyTikTok •••

♡◯➚13,277 likes

@sharkbeauty Curly girls, the diffuser is about to be your favorite. #curlygirl #diffuser

S @sharkbeautyInstagram •••

♡◯➚4,615 likes

@sharkbeauty The bouncy blowout, achieved. #blowout #hairgoals

S @sharkbeautyInstagram •••

♡◯➚6,701 likes

@sharkbeauty Heat styling without the damage. Yes, really. #healthyhair #nodamage

S @sharkbeautyTikTok •••

♡◯➚10,944 likes

@sharkbeauty Five minutes. One tool. Out the door. #quickstyle #hairtok

05 Month 05 Creator & UGC-style $10,000

Authentic creator-style content
Unboxing + review moments
Travel + everyday scenes
10 drafted posts for TikTok & Reels

S @sharkbeautyTikTok •••

♡◯➚9,802 likes

@sharkbeauty Mirror check: obsessed is an understatement. #getreadywithme #hairtok

S @sharkbeautyTikTok •••

♡◯➚12,118 likes

@sharkbeauty Honest review after 30 days. Spoiler: I am keeping it. #review #honestopinion

S @sharkbeautyInstagram •••

♡◯➚3,540 likes

@sharkbeauty Real vanity, real results. #everyday #hairtools

S @sharkbeautyTikTok •••

♡◯➚8,221 likes

@sharkbeauty GRWM on a slow Sunday. 🤍 #grwm #slowmorning

S @sharkbeautyInstagram Reels •••

♡◯➚7,009 likes

@sharkbeauty Unboxing the hype. It is earned. #unboxing #newhairtool

S @sharkbeautyTikTok •••

♡◯➚10,560 likes

@sharkbeauty The one feature that sold me. #hairtok #musthave

S @sharkbeautyPinterest •••

♡◯➚4,330 saves

@sharkbeauty Travel hair, sorted. Pin for your next trip. #travelhair #packing

S @sharkbeautyInstagram •••

♡◯➚3,902 likes

@sharkbeauty Hotel bathroom, salon results. #travelglam #hotelhair

S @sharkbeautyTikTok •••

♡◯➚11,415 likes

@sharkbeauty Fresh blowout energy is unmatched. #blowout #goodhairday

S @sharkbeautyInstagram •••

♡◯➚2,998 likes

@sharkbeauty Shelf space well spent. #shelfie #beauty

06 Month 06 Performance & paid $10,000

Paid social hero creative
A/B + offer variants
Evergreen library
Hand-off + templates

S @sharkbeautyMeta · Paid •••

♡◯➚Promoted

@sharkbeauty Studio shine. Salon results. Subscribe and save. #sharkbeauty #ad

S @sharkbeautyMeta · Paid •••

♡◯➚Promoted

@sharkbeauty The blowout, reinvented. Shop the system. #hairtech #ad

S @sharkbeautyYouTube •••

♡◯➚Promoted

@sharkbeauty Hot or cold, every style in one tool. #youtube #preroll

S @sharkbeautyMeta · Paid •••

♡◯➚Promoted

@sharkbeauty One tool. Every look. See the difference. #ad #blowout

S @sharkbeautyMeta · Paid •••

♡◯➚Promoted

@sharkbeauty Premium hair, without the salon price. #ad #hairgoals

S @sharkbeautyInstagram •••

♡◯➚5,233 likes

@sharkbeauty Engineered down to the last detail. #design #hairtools

S @sharkbeautyMeta · Paid •••

♡◯➚Promoted

@sharkbeauty Limited-time bundle. Build your kit. #ad #bundle

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