What it is
Five pieces for the week of Jul 1: four posts and one reel.
The brief
Opening the month on the build quality angle, since that is what your best customers repeat back to you.
Progress
Schedule
All five published
Demo workspace This is what you
This is what you
log into.
A live demo using ODE as a stand-in client. Open any row to see what it is, where it is up to and when it goes out. Approve the month, or ask for a change the way a real client would. Nothing here is connected to anything, so click whatever you want.
July
Needs you · 0
You're all caught up. Next drop lands Monday. We'll text you when it's ready.
Week 1Jul 1–7
Week 2Jul 8–14
What it is
A full brand kit for the Autumn Launch, plus the assets that carry it across the three weeks before the doors open.
The brief
Picked up from your calendar on Jul 2, three weeks before the date. Built to feel like a proper launch rather than a sale: warmer than the core brand, same type, one accent color that only shows up for this event.
Progress
Schedule
Countdown starts Jul 22, runs to Aug 12
What it is
Five pieces for the week of Jul 8: four designed posts and one reel with sound.
The brief
Leaning on the macro shots this week. The detail photography is the strongest thing you have and it has been underused, so we are letting it carry the week.
Progress
Schedule
Mon 9:00a · Tue 6:00p · Wed 7:00p · Thu 11:00a · Fri 4:00p
What it is
You asked to swap the opening image on the launch announcement.
The brief
"Use the one with the leather detail instead, the current one reads too cold."
Progress
Schedule
Back to you Jul 12
Week 3Jul 15–21
What it is
Your flagship film for the month, cut once and delivered landscape, square and vertical.
The brief
Built around the reveal. Product first, no talking, sound designed so it works with the volume off but rewards turning it on.
Progress
Schedule
With you Jul 16, publishes Jul 18
What it is
Five pieces for the week of Jul 15: four posts and one reel.
The brief
Range week. The full family shot anchors it, then the identity details, so the feed reads as one system rather than one product.
Progress
Schedule
With you Jul 13
Week 4Jul 22–28
Nothing to look at yet. This one is still being written and designed.
What it is
Five pieces for the last week of the month. Being written and designed now.
The brief
Closing the month on the launch, so the countdown and the regular feed stop competing and start pointing at the same date.
Progress
Schedule
With you Jul 19
Events
Pulled from your calendar automatically. Each one gets built two to three weeks ahead.
Connected to your calendarLast checked 4 minutes ago · 3 dates found · nothing for you to send us
AUG12
Autumn Launch Kit ready for you
18 days out - ✓ Brand kit
- ✓ Promo film
- ✓ Countdown set
- ○ Day-of assets
- ○ Recap
SEP20
Fall Market Drafting
57 days out - ✓ Brand kit
- ○ Promo film
- ○ Countdown set
- ○ Day-of assets
- ○ Recap
OCT04
Anniversary Not started
71 days out - ○ Brand kit
- ○ Promo film
- ○ Countdown set
- ○ Day-of assets
- ○ Recap
Photo drop
Send anything from your camera roll. No naming, no sorting.
⧉Drop photos hereOr tap to pick from your phone. We handle the crop, color and type.
Used
Used
Used
Used
Used
UsedBrand kit
Built once during setup. Every post, film and event kit is made against this.
The brand
ODEODE makes listening equipment for people who notice the last inch of a mix. Two products, one idea: keep everything the artist put there, and get out of the way.
Your mix. Heard everywhere. Lost nowhere.
The line · use as written, never rephrased Personality
- Precisenot clinicalEvery measurement is deliberate. None of it is cold.
- Warmnot softBrass, leather, low light. Warmth is a material fact, not a mood filter.
- Quietnot shyWe do not raise our voice. We do not hedge either.
- Madenot manufacturedYou can see the hand in it. Hinges, stitching, the way a yoke turns.
- Certainnot loudState it once and stop talking.
What we are not / what we are
- A lifestyle brand that sells headphonesAn audio brand that respects the listener
- Spec sheets and driver diametersWhat the spec lets you hear
- Hype, drops, countdownsObjects that outlast the trend cycle
- Bass you feel in your chestThe last inch of a mix nobody else keeps
- Loud color to get attentionInk and chalk, with brass where the hardware is
ODE OneOver-ear reference. The object that stays on the desk.
ODE GoThe traveling mix. Folds to a hand. The only place Signal appears.
The mark
ODEDE
Quiet caps, airy tracking. The O is a driver: a perfect ring with one brass decibel at the center.
Clear space
DE
Minimum clear space on all four sides equals the cap height of the O. Nothing enters it. Not type, not image edges, not another logo.
Minimum size
DE 24px digital · 12mm print
Below this the decibel in the O fills in and the mark reads as a plain letter. If you cannot fit 24px, use the ring alone.
Approved variations
- Primary Horizontal, ink on chalk
- Reversed Chalk on ink, decibel stays brass
- Mark only The ring, at 24px and under
- One color All ink or all chalk, decibel knocked out
Mark misuse
ODEEight ways the mark breaks. If a layout needs any of these, the layout is wrong, not the mark.
DE
DE
DE
DE
DE
DE
DE
DE
Color
ODE Ink
- HEX
- #16151A
- RGB
- 22 21 26
- CMYK
- 72 66 58 66
- PMS
- Black 6 C
The world. Backgrounds, product bodies, type on chalk.
Chalk
- HEX
- #EDEAE4
- RGB
- 237 234 228
- CMYK
- 5 4 7 0
- PMS
- Warm Gray 1 C
Air. Paper, negative space, type on ink.
Brass
- HEX
- #A98963
- RGB
- 169 137 99
- CMYK
- 32 44 65 8
- PMS
- 7503 C
Hardware only. Dots, hinges, details, the decibel in the O.
Signal
- HEX
- #D9622B
- RGB
- 217 98 43
- CMYK
- 9 76 95 1
- PMS
- 1665 C
The traveling mix only. Never on a product.
Balance · how much of each, always
- Signal belongs to the traveling mix only. ODE Go campaigns, never a product body, never the mark.
- Brass is hardware. Dots, hinges, yokes, details. It is a material, not a highlight color.
- The world is ink and chalk. If you are unsure, the answer is one of those two.
Contrast · checked, not guessed
| Pair | Ratio | Level | Use |
|---|---|---|---|
| Chalk on Ink | 15.2:1 | AAA | Primary reading pair |
| Ink on Chalk | 15.2:1 | AAA | Primary reading pair, inverted |
| Brass on Ink | 5.8:1 | AA | Labels and small caps, never long copy |
| Signal on Ink | 4.2:1 | AA Large | Display sizes only, 24px and up |
| Signal on Chalk | 3.6:1 | AA Large | Display sizes only, 24px and up |
| Brass on Chalk | 2.6:1 | Fail | Decorative rules and dots only, never type |
Typography
ODE Inter Light · display · caps · tracked wide
The scale HEARD EVERYWHERE
Lost nowhere
Inter Regular carries every word a person actually reads. It is quiet, it has a real 400 weight, and it never draws attention to itself. That is the entire brief for the text face.
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 & . , : ; — “ ”
| Style | Size / leading | Weight | Tracking | Case | Where |
|---|---|---|---|---|---|
| Display XL | 72 / 68 | Light 300 | +0.18em | Caps | Campaign lines, one per surface |
| Display | 48 / 46 | Light 300 | +0.16em | Caps | Section openers |
| Headline | 30 / 34 | Regular 400 | +0.01em | Sentence | Product names, page heads |
| Subhead | 20 / 28 | Regular 400 | 0 | Sentence | Standfirst, intro copy |
| Body | 16 / 26 | Regular 400 | 0 | Sentence | Everything you actually read |
| Caption | 13 / 20 | Regular 400 | +0.01em | Sentence | Image captions, footnotes |
| Micro | 10 / 14 | Medium 500 | +0.16em | Caps | Labels, eyebrows, spec tables |
- Never bold the display. Light 300 is the voice. Weight is added by size, never by thickness.
- Tracking never goes negative. Air is the point. If it does not fit, use fewer words.
- One display line per surface. Two competing statements means neither is read.
- Web fallback stack: Inter, then system-ui, then Helvetica Neue. Never a serif.
Photography & art direction
ODEOne light. Deep falloff. The product is an object, never a prop. If a frame could belong to any other audio brand, it is not ours.
Approved
- No presets, ever. Grade to the palette by hand. No film emulation, no added grain.
- Backgrounds are ink or chalk. No gradients, no studio sweeps in a third color.
- People are listening, not posing. Eyes closed or off camera. Never holding the product up.
Voice & tone
ODE01Say the thing once
One clear sentence beats three hedged ones. Then stop.
02Describe what it does for the listener
Not the component. The consequence of the component.
03Earn the adjective
If you cannot point at the part of the product that proves it, cut it.
04Never sell up
No urgency, no scarcity, no exclamation marks. The object is the argument.
Your mix. Heard everywhere. Lost nowhere.Unleash INSANE sound quality!!
A driver tuned to keep the last inch of a mix.Industry-leading 40mm dynamic drivers.
Built to outlast the trend cycle.The must-have headphone of the season.
It disappears on your head after ten minutes.Ergonomically optimized for all-day comfort.
ODE Go folds down to the size of your hand.Ultra-portable design perfect for on-the-go!
Words we use
listenmixdriverthe last inchmadequietweightmaterialstaysheld
Words we never use
immersivegame-changingunleashelevatecuratedseamlessmust-havecrystal clearrevolutionaryinsane
- Sentence case everywhere except Micro labels, which are caps.
- No exclamation marks. None. If it needs one, the sentence is not doing its job.
- Numerals as digits from one upward in specs, spelled out in body copy under ten.
- Never open with a question. We answer, we do not ask.
Layout, motion & application
ODE Grid
- Twelve columns. Gutter equals half the cap height of the O.
- Margin equals one O on every edge, at every size.
- Type sits on the grid. Images may bleed. Type never does.
Motion
| Departure | Ease out, 42 | Things leave gently. Nothing snaps away from rest. |
| Arrival | Ease in, 100 | Heavy brake on the way in. Weight is the whole point. |
| Duration | 600 to 900ms | Longer than feels right. ODE moves like an object, not a UI. |
| Overshoot | Modest, 2 to 4% | Just enough to read as mass. Never a bounce. |
| Cuts | On the beat, hard | No dissolves. A cut is a decision. |
Where the files liveYour dashboard, under Brand kit. Logos, type, color chips and templates, always the current version.
Who to askOne person. Text or email whenever something is not covered here, and this document gets updated with the answer.
Demo workspace · ODE is a stand-in client · nothing here is connected
That's the whole
job, every month.
Five minutes, from your phone. We handle the rest.