A CINTROVA ORIGINAL · SOME FILMS AND FRAMES ARE STILL IN PRODUCTION, SHOWN AS LABELLED PLACEHOLDERS
The problem
a beautiful product with no pull. a device, not a ritual.
PLUM had a gorgeous glowing nightlight, a thoughtful app, original bedtime stories. parents bought a gadget. kids felt nothing. a thing on a shelf is not a thing you ask for by name.
the answer to a bedtime brand with no soul is a character. and character is the single hardest thing to make in all of content: rigging, animation, lookdev, render farms. a short can run six figures and take months. that is exactly why it is the unmissable proof of what we do.
character work is the most expensive, slowest thing in the business. that's exactly why we built it into the pipeline.
The idea
we didn't design an ad. we designed a character kids ask for by name.
meet Tuck, a living corner of a child's blanket. drowsy, clumsy, endlessly kind. he gathers the dreams that slip away the instant you wake, and tucks them safely back where they belong. the PLUM device is his lantern, the warm light he works by. the comforter sometimes needs comforting too, and finds it.
WordlessCozyKind
Who is Tuck
Tuck is the dream keeper: a small, soft, folded-blanket creature who lives inside the warm glow of a child's bedside lantern and only wakes when the lights go out and the child finally falls asleep. every night, that sleep opens a brand-new dream-world, never the same one twice, and Tuck slips inside it to do one quiet job: keep the dream. sometimes that means guiding a runaway dream back home, sometimes calming a scary one, sometimes just sitting with a sad one until it softens, his lantern always in hand as both his light and his courage. he goes on these adventures because dreams are how a child makes sense of a whole big day, and some of them arrive too large, too lonely, or too frightening to face alone, so Tuck makes sure none of them ever are. he never speaks; he doesn't need to. and across a year of nights he isn't only keeping dreams safe, he's quietly helping one child grow a little braver, so that every dark turns kind and every morning comes gently.
The production year
pick a month. see the whole engine.
twelve episodes, twelve production months. each one is built around that story's two-minute wordless world-reveal film, then cut into a full content engine: motion, social at every ratio, stills, and a fresh guest character in the months that introduce one. January is the produced flagship; the rest show how every later month compounds, priced at the same standard agency rates.
EP01 is framed as the produced flagship month, the storyboard, worlds and look are real. EP02 to EP12 are illustrative, an example of how each additional subscription month compounds, at the same rates. Not billed.
The flagship month. The storyboard, the twelve worlds and the locked look on this page are the real, produced build. The content-engine tiles below are labelled placeholders for what the month ships.
The engagement
Jan, EP01: The First Night. The flagship month, boarded and built: the two-minute world-reveal film and a full content engine, all in one subscription month.
With Cintrova
$8,500
1 month · $8,500/mo
At a traditional agency
~$49,300
Same scope, the old way
You keep
$40,800
83% less spend
This month
33
Assets, produced
01MOTIONThe First Night, the world-reveal film+
1× two-minute wordless world-reveal film, the launch trailer
Key frames from the world
2× ambient bedtime loops, seamless
1× in-app home-screen loop, themed
The film, and its frames
Two-minute wordless world-reveal filmWorld-reveal, establishing frameWorld-reveal, the hero momentWorld-reveal, Tuck inside the world
The First Night, hero key stillTuck and the lantern, product stillThe First Night, environment still
The full plate set
The First Night, hero key still, altTuck, expression stillTuck, moment stillThe First Night, poster cropThe First Night, wide environmentTitle cardTuck and the lantern, macroThe First Night, frame you would frame
The flagship month, itemized
A character film and its content engine, at standard agency rates.
Delivered
Qty
Agency rate
Two-minute character-driven world-reveal film
1
$26,000
Ambient bedtime + lantern loops, seamless
2
$2,400
In-app home-screen loop, themed
1
$1,800
Social cutdowns (16:9, 1:1, 9:16), full set
8
$6,400
Stills posts (quote, announcement, carousel)
4
$2,000
Hero key stills, poster quality
4
$4,400
Character / moment + product stills
6
$4,200
Environment / world stills
3
$2,100
Agency-equivalent, delivered
~$49,300
With Cintrova this month
$8,500
You keep
$40,800 · 83% less
Bottoms-up at standard agency day-and-asset rates, counting only what is shown. A character-driven two-minute animated film plus a full content engine runs well into five figures the old way. Built in-house on one subscription month.
Illustrative. EP01 was boarded and built. This is an example of what the Feb production month (The One That Got Away) could deliver, priced at the same rates, to show how the value compounds. Not billed.
The engagement
Feb, EP02: The One That Got Away. A two-minute wordless world-reveal film and the full content engine cut from it, on the same subscription month.
With Cintrova
$8,500
1 month · $8,500/mo
At a traditional agency
~$58,300
Same scope, the old way
You keep
$49,800
85% less spend
This month
44
Assets, illustrative
01MOTIONThe One That Got Away, the world-reveal film+
1× two-minute wordless world-reveal film, the launch trailer
Key frames from the world
2× ambient bedtime loops, seamless
1× in-app home-screen loop, themed
The film, and its frames
Two-minute wordless world-reveal filmWorld-reveal, establishing frameWorld-reveal, the hero momentWorld-reveal, Tuck inside the world
The One That Got Away, hero key stillTuck and the lantern, product stillThe One That Got Away, environment still
The full plate set
The One That Got Away, hero key still, altTuck, expression stillTuck, moment stillThe One That Got Away, poster cropThe One That Got Away, wide environmentTitle cardTuck and the lantern, macroThe One That Got Away, frame you would frame
04CHARACTER R&DFlick, the guest of The One That Got Away+
New character: Flick, the dream that will not be caught
The One That Got Away, priced at the same standard agency rates.
Delivered
Qty
Agency rate
Two-minute character-driven world-reveal film
1
$26,000
Ambient bedtime + lantern loops, seamless
2
$2,400
In-app home-screen loop, themed
1
$1,800
Social cutdowns (16:9, 1:1, 9:16), full set
8
$6,400
Stills posts (quote, announcement, carousel)
4
$2,000
Hero key stills, poster quality
4
$4,400
Character / moment + product stills
6
$4,200
Environment / world stills
3
$2,100
New guest character R&D (Flick): turnaround, range, motion test
1
$9,000
Agency-equivalent, delivered
~$58,300
With Cintrova this month
$8,500
You keep
$49,800 · 85% less
Illustrative. An example of a later production month at standard agency rates, shown to make the ongoing value concrete. Not billed.
Illustrative. EP01 was boarded and built. This is an example of what the Mar production month (Too Big to Tuck) could deliver, priced at the same rates, to show how the value compounds. Not billed.
The engagement
Mar, EP03: Too Big to Tuck. A two-minute wordless world-reveal film and the full content engine cut from it, on the same subscription month.
With Cintrova
$8,500
1 month · $8,500/mo
At a traditional agency
~$49,300
Same scope, the old way
You keep
$40,800
83% less spend
This month
33
Assets, illustrative
01MOTIONToo Big to Tuck, the world-reveal film+
1× two-minute wordless world-reveal film, the launch trailer
Key frames from the world
2× ambient bedtime loops, seamless
1× in-app home-screen loop, themed
The film, and its frames
Two-minute wordless world-reveal filmWorld-reveal, establishing frameWorld-reveal, the hero momentWorld-reveal, Tuck inside the world
Too Big to Tuck, hero key stillTuck and the lantern, product stillToo Big to Tuck, environment still
The full plate set
Too Big to Tuck, hero key still, altTuck, expression stillTuck, moment stillToo Big to Tuck, poster cropToo Big to Tuck, wide environmentTitle cardTuck and the lantern, macroToo Big to Tuck, frame you would frame
Mar, the same engine, itemized
Too Big to Tuck, priced at the same standard agency rates.
Delivered
Qty
Agency rate
Two-minute character-driven world-reveal film
1
$26,000
Ambient bedtime + lantern loops, seamless
2
$2,400
In-app home-screen loop, themed
1
$1,800
Social cutdowns (16:9, 1:1, 9:16), full set
8
$6,400
Stills posts (quote, announcement, carousel)
4
$2,000
Hero key stills, poster quality
4
$4,400
Character / moment + product stills
6
$4,200
Environment / world stills
3
$2,100
Agency-equivalent, delivered
~$49,300
With Cintrova this month
$8,500
You keep
$40,800 · 83% less
Illustrative. An example of a later production month at standard agency rates, shown to make the ongoing value concrete. Not billed.
Illustrative. EP01 was boarded and built. This is an example of what the Apr production month (Rainy Dreams) could deliver, priced at the same rates, to show how the value compounds. Not billed.
The engagement
Apr, EP04: Rainy Dreams. A two-minute wordless world-reveal film and the full content engine cut from it, on the same subscription month.
With Cintrova
$8,500
1 month · $8,500/mo
At a traditional agency
~$49,300
Same scope, the old way
You keep
$40,800
83% less spend
This month
33
Assets, illustrative
01MOTIONRainy Dreams, the world-reveal film+
1× two-minute wordless world-reveal film, the launch trailer
Key frames from the world
2× ambient bedtime loops, seamless
1× in-app home-screen loop, themed
The film, and its frames
Two-minute wordless world-reveal filmWorld-reveal, establishing frameWorld-reveal, the hero momentWorld-reveal, Tuck inside the world
Rainy Dreams, hero key stillTuck and the lantern, product stillRainy Dreams, environment still
The full plate set
Rainy Dreams, hero key still, altTuck, expression stillTuck, moment stillRainy Dreams, poster cropRainy Dreams, wide environmentTitle cardTuck and the lantern, macroRainy Dreams, frame you would frame
Apr, the same engine, itemized
Rainy Dreams, priced at the same standard agency rates.
Delivered
Qty
Agency rate
Two-minute character-driven world-reveal film
1
$26,000
Ambient bedtime + lantern loops, seamless
2
$2,400
In-app home-screen loop, themed
1
$1,800
Social cutdowns (16:9, 1:1, 9:16), full set
8
$6,400
Stills posts (quote, announcement, carousel)
4
$2,000
Hero key stills, poster quality
4
$4,400
Character / moment + product stills
6
$4,200
Environment / world stills
3
$2,100
Agency-equivalent, delivered
~$49,300
With Cintrova this month
$8,500
You keep
$40,800 · 83% less
Illustrative. An example of a later production month at standard agency rates, shown to make the ongoing value concrete. Not billed.
Illustrative. EP01 was boarded and built. This is an example of what the May production month (The Lost Sock Galaxy) could deliver, priced at the same rates, to show how the value compounds. Not billed.
The engagement
May, EP05: The Lost Sock Galaxy. A two-minute wordless world-reveal film and the full content engine cut from it, on the same subscription month.
With Cintrova
$8,500
1 month · $8,500/mo
At a traditional agency
~$58,300
Same scope, the old way
You keep
$49,800
85% less spend
This month
44
Assets, illustrative
01MOTIONThe Lost Sock Galaxy, the world-reveal film+
1× two-minute wordless world-reveal film, the launch trailer
Key frames from the world
2× ambient bedtime loops, seamless
1× in-app home-screen loop, themed
The film, and its frames
Two-minute wordless world-reveal filmWorld-reveal, establishing frameWorld-reveal, the hero momentWorld-reveal, Tuck inside the world
The Lost Sock Galaxy, hero key stillTuck and the lantern, product stillThe Lost Sock Galaxy, environment still
The full plate set
The Lost Sock Galaxy, hero key still, altTuck, expression stillTuck, moment stillThe Lost Sock Galaxy, poster cropThe Lost Sock Galaxy, wide environmentTitle cardTuck and the lantern, macroThe Lost Sock Galaxy, frame you would frame
04CHARACTER R&DSkein, the guest of The Lost Sock Galaxy+
New character: Skein, keeper of the Lost Sock Galaxy
The Lost Sock Galaxy, priced at the same standard agency rates.
Delivered
Qty
Agency rate
Two-minute character-driven world-reveal film
1
$26,000
Ambient bedtime + lantern loops, seamless
2
$2,400
In-app home-screen loop, themed
1
$1,800
Social cutdowns (16:9, 1:1, 9:16), full set
8
$6,400
Stills posts (quote, announcement, carousel)
4
$2,000
Hero key stills, poster quality
4
$4,400
Character / moment + product stills
6
$4,200
Environment / world stills
3
$2,100
New guest character R&D (Skein): turnaround, range, motion test
1
$9,000
Agency-equivalent, delivered
~$58,300
With Cintrova this month
$8,500
You keep
$49,800 · 85% less
Illustrative. An example of a later production month at standard agency rates, shown to make the ongoing value concrete. Not billed.
Illustrative. EP01 was boarded and built. This is an example of what the Jun production month (The Longest Day) could deliver, priced at the same rates, to show how the value compounds. Not billed.
The engagement
Jun, EP06: The Longest Day. A two-minute wordless world-reveal film and the full content engine cut from it, on the same subscription month.
With Cintrova
$8,500
1 month · $8,500/mo
At a traditional agency
~$49,300
Same scope, the old way
You keep
$40,800
83% less spend
This month
33
Assets, illustrative
01MOTIONThe Longest Day, the world-reveal film+
1× two-minute wordless world-reveal film, the launch trailer
Key frames from the world
2× ambient bedtime loops, seamless
1× in-app home-screen loop, themed
The film, and its frames
Two-minute wordless world-reveal filmWorld-reveal, establishing frameWorld-reveal, the hero momentWorld-reveal, Tuck inside the world
The Longest Day, hero key stillTuck and the lantern, product stillThe Longest Day, environment still
The full plate set
The Longest Day, hero key still, altTuck, expression stillTuck, moment stillThe Longest Day, poster cropThe Longest Day, wide environmentTitle cardTuck and the lantern, macroThe Longest Day, frame you would frame
Jun, the same engine, itemized
The Longest Day, priced at the same standard agency rates.
Delivered
Qty
Agency rate
Two-minute character-driven world-reveal film
1
$26,000
Ambient bedtime + lantern loops, seamless
2
$2,400
In-app home-screen loop, themed
1
$1,800
Social cutdowns (16:9, 1:1, 9:16), full set
8
$6,400
Stills posts (quote, announcement, carousel)
4
$2,000
Hero key stills, poster quality
4
$4,400
Character / moment + product stills
6
$4,200
Environment / world stills
3
$2,100
Agency-equivalent, delivered
~$49,300
With Cintrova this month
$8,500
You keep
$40,800 · 83% less
Illustrative. An example of a later production month at standard agency rates, shown to make the ongoing value concrete. Not billed.
Illustrative. EP01 was boarded and built. This is an example of what the Jul production month (Tuck's Own Dream) could deliver, priced at the same rates, to show how the value compounds. Not billed.
The engagement
Jul, EP07: Tuck's Own Dream. A two-minute wordless world-reveal film and the full content engine cut from it, on the same subscription month.
With Cintrova
$8,500
1 month · $8,500/mo
At a traditional agency
~$49,300
Same scope, the old way
You keep
$40,800
83% less spend
This month
33
Assets, illustrative
01MOTIONTuck's Own Dream, the world-reveal film+
1× two-minute wordless world-reveal film, the launch trailer
Key frames from the world
2× ambient bedtime loops, seamless
1× in-app home-screen loop, themed
The film, and its frames
Two-minute wordless world-reveal filmWorld-reveal, establishing frameWorld-reveal, the hero momentWorld-reveal, Tuck inside the world
Tuck's Own Dream, hero key stillTuck and the lantern, product stillTuck's Own Dream, environment still
The full plate set
Tuck's Own Dream, hero key still, altTuck, expression stillTuck, moment stillTuck's Own Dream, poster cropTuck's Own Dream, wide environmentTitle cardTuck and the lantern, macroTuck's Own Dream, frame you would frame
Jul, the same engine, itemized
Tuck's Own Dream, priced at the same standard agency rates.
Delivered
Qty
Agency rate
Two-minute character-driven world-reveal film
1
$26,000
Ambient bedtime + lantern loops, seamless
2
$2,400
In-app home-screen loop, themed
1
$1,800
Social cutdowns (16:9, 1:1, 9:16), full set
8
$6,400
Stills posts (quote, announcement, carousel)
4
$2,000
Hero key stills, poster quality
4
$4,400
Character / moment + product stills
6
$4,200
Environment / world stills
3
$2,100
Agency-equivalent, delivered
~$49,300
With Cintrova this month
$8,500
You keep
$40,800 · 83% less
Illustrative. An example of a later production month at standard agency rates, shown to make the ongoing value concrete. Not billed.
Illustrative. EP01 was boarded and built. This is an example of what the Aug production month (The New Kid) could deliver, priced at the same rates, to show how the value compounds. Not billed.
The engagement
Aug, EP08: The New Kid. A two-minute wordless world-reveal film and the full content engine cut from it, on the same subscription month.
With Cintrova
$8,500
1 month · $8,500/mo
At a traditional agency
~$58,300
Same scope, the old way
You keep
$49,800
85% less spend
This month
44
Assets, illustrative
01MOTIONThe New Kid, the world-reveal film+
1× two-minute wordless world-reveal film, the launch trailer
Key frames from the world
2× ambient bedtime loops, seamless
1× in-app home-screen loop, themed
The film, and its frames
Two-minute wordless world-reveal filmWorld-reveal, establishing frameWorld-reveal, the hero momentWorld-reveal, Tuck inside the world
The New Kid, hero key stillTuck and the lantern, product stillThe New Kid, environment still
The full plate set
The New Kid, hero key still, altTuck, expression stillTuck, moment stillThe New Kid, poster cropThe New Kid, wide environmentTitle cardTuck and the lantern, macroThe New Kid, frame you would frame
04CHARACTER R&Dthe New Kid, the guest of The New Kid+
New character: the New Kid, a second child, a second lantern
Turnaround + emotional range
Looping motion study, cast for performance
Locked on-model for the year
The chosen direction
the New Kid, chosen directionthe New Kid, frontthe New Kid, three-quarter
The range we explored
the New Kid, expressionthe New Kid, expressionthe New Kid, expressionthe New Kid, posethe New Kid, posethe New Kid, posethe New Kid, turnaround, sidethe New Kid, looping motion study
Aug, the same engine, itemized
The New Kid, priced at the same standard agency rates.
Delivered
Qty
Agency rate
Two-minute character-driven world-reveal film
1
$26,000
Ambient bedtime + lantern loops, seamless
2
$2,400
In-app home-screen loop, themed
1
$1,800
Social cutdowns (16:9, 1:1, 9:16), full set
8
$6,400
Stills posts (quote, announcement, carousel)
4
$2,000
Hero key stills, poster quality
4
$4,400
Character / moment + product stills
6
$4,200
Environment / world stills
3
$2,100
New guest character R&D (the New Kid): turnaround, range, motion test
1
$9,000
Agency-equivalent, delivered
~$58,300
With Cintrova this month
$8,500
You keep
$49,800 · 85% less
Illustrative. An example of a later production month at standard agency rates, shown to make the ongoing value concrete. Not billed.
Illustrative. EP01 was boarded and built. This is an example of what the Sep production month (Back to the Dark) could deliver, priced at the same rates, to show how the value compounds. Not billed.
The engagement
Sep, EP09: Back to the Dark. A two-minute wordless world-reveal film and the full content engine cut from it, on the same subscription month.
With Cintrova
$8,500
1 month · $8,500/mo
At a traditional agency
~$49,300
Same scope, the old way
You keep
$40,800
83% less spend
This month
33
Assets, illustrative
01MOTIONBack to the Dark, the world-reveal film+
1× two-minute wordless world-reveal film, the launch trailer
Key frames from the world
2× ambient bedtime loops, seamless
1× in-app home-screen loop, themed
The film, and its frames
Two-minute wordless world-reveal filmWorld-reveal, establishing frameWorld-reveal, the hero momentWorld-reveal, Tuck inside the world
Back to the Dark, hero key stillTuck and the lantern, product stillBack to the Dark, environment still
The full plate set
Back to the Dark, hero key still, altTuck, expression stillTuck, moment stillBack to the Dark, poster cropBack to the Dark, wide environmentTitle cardTuck and the lantern, macroBack to the Dark, frame you would frame
Sep, the same engine, itemized
Back to the Dark, priced at the same standard agency rates.
Delivered
Qty
Agency rate
Two-minute character-driven world-reveal film
1
$26,000
Ambient bedtime + lantern loops, seamless
2
$2,400
In-app home-screen loop, themed
1
$1,800
Social cutdowns (16:9, 1:1, 9:16), full set
8
$6,400
Stills posts (quote, announcement, carousel)
4
$2,000
Hero key stills, poster quality
4
$4,400
Character / moment + product stills
6
$4,200
Environment / world stills
3
$2,100
Agency-equivalent, delivered
~$49,300
With Cintrova this month
$8,500
You keep
$40,800 · 83% less
Illustrative. An example of a later production month at standard agency rates, shown to make the ongoing value concrete. Not billed.
Illustrative. EP01 was boarded and built. This is an example of what the Oct production month (What's Under the Bed) could deliver, priced at the same rates, to show how the value compounds. Not billed.
The engagement
Oct, EP10: What's Under the Bed. A two-minute wordless world-reveal film and the full content engine cut from it, on the same subscription month.
With Cintrova
$8,500
1 month · $8,500/mo
At a traditional agency
~$49,300
Same scope, the old way
You keep
$40,800
83% less spend
This month
33
Assets, illustrative
01MOTIONWhat's Under the Bed, the world-reveal film+
1× two-minute wordless world-reveal film, the launch trailer
Key frames from the world
2× ambient bedtime loops, seamless
1× in-app home-screen loop, themed
The film, and its frames
Two-minute wordless world-reveal filmWorld-reveal, establishing frameWorld-reveal, the hero momentWorld-reveal, Tuck inside the world
What's Under the Bed, hero key stillTuck and the lantern, product stillWhat's Under the Bed, environment still
The full plate set
What's Under the Bed, hero key still, altTuck, expression stillTuck, moment stillWhat's Under the Bed, poster cropWhat's Under the Bed, wide environmentTitle cardTuck and the lantern, macroWhat's Under the Bed, frame you would frame
Oct, the same engine, itemized
What's Under the Bed, priced at the same standard agency rates.
Delivered
Qty
Agency rate
Two-minute character-driven world-reveal film
1
$26,000
Ambient bedtime + lantern loops, seamless
2
$2,400
In-app home-screen loop, themed
1
$1,800
Social cutdowns (16:9, 1:1, 9:16), full set
8
$6,400
Stills posts (quote, announcement, carousel)
4
$2,000
Hero key stills, poster quality
4
$4,400
Character / moment + product stills
6
$4,200
Environment / world stills
3
$2,100
Agency-equivalent, delivered
~$49,300
With Cintrova this month
$8,500
You keep
$40,800 · 83% less
Illustrative. An example of a later production month at standard agency rates, shown to make the ongoing value concrete. Not billed.
Illustrative. EP01 was boarded and built. This is an example of what the Nov production month (The Gratitude Dream) could deliver, priced at the same rates, to show how the value compounds. Not billed.
The engagement
Nov, EP11: The Gratitude Dream. A two-minute wordless world-reveal film and the full content engine cut from it, on the same subscription month.
With Cintrova
$8,500
1 month · $8,500/mo
At a traditional agency
~$49,300
Same scope, the old way
You keep
$40,800
83% less spend
This month
33
Assets, illustrative
01MOTIONThe Gratitude Dream, the world-reveal film+
1× two-minute wordless world-reveal film, the launch trailer
Key frames from the world
2× ambient bedtime loops, seamless
1× in-app home-screen loop, themed
The film, and its frames
Two-minute wordless world-reveal filmWorld-reveal, establishing frameWorld-reveal, the hero momentWorld-reveal, Tuck inside the world
The Gratitude Dream, hero key stillTuck and the lantern, product stillThe Gratitude Dream, environment still
The full plate set
The Gratitude Dream, hero key still, altTuck, expression stillTuck, moment stillThe Gratitude Dream, poster cropThe Gratitude Dream, wide environmentTitle cardTuck and the lantern, macroThe Gratitude Dream, frame you would frame
Nov, the same engine, itemized
The Gratitude Dream, priced at the same standard agency rates.
Delivered
Qty
Agency rate
Two-minute character-driven world-reveal film
1
$26,000
Ambient bedtime + lantern loops, seamless
2
$2,400
In-app home-screen loop, themed
1
$1,800
Social cutdowns (16:9, 1:1, 9:16), full set
8
$6,400
Stills posts (quote, announcement, carousel)
4
$2,000
Hero key stills, poster quality
4
$4,400
Character / moment + product stills
6
$4,200
Environment / world stills
3
$2,100
Agency-equivalent, delivered
~$49,300
With Cintrova this month
$8,500
You keep
$40,800 · 83% less
Illustrative. An example of a later production month at standard agency rates, shown to make the ongoing value concrete. Not billed.
Illustrative. EP01 was boarded and built. This is an example of what the Dec production month (The Brightest Night) could deliver, priced at the same rates, to show how the value compounds. Not billed.
The engagement
Dec, EP12: The Brightest Night. A two-minute wordless world-reveal film and the full content engine cut from it, on the same subscription month.
With Cintrova
$8,500
1 month · $8,500/mo
At a traditional agency
~$49,300
Same scope, the old way
You keep
$40,800
83% less spend
This month
33
Assets, illustrative
01MOTIONThe Brightest Night, the world-reveal film+
1× two-minute wordless world-reveal film, the launch trailer
Key frames from the world
2× ambient bedtime loops, seamless
1× in-app home-screen loop, themed
The film, and its frames
Two-minute wordless world-reveal filmWorld-reveal, establishing frameWorld-reveal, the hero momentWorld-reveal, Tuck inside the world
The Brightest Night, hero key stillTuck and the lantern, product stillThe Brightest Night, environment still
The full plate set
The Brightest Night, hero key still, altTuck, expression stillTuck, moment stillThe Brightest Night, poster cropThe Brightest Night, wide environmentTitle cardTuck and the lantern, macroThe Brightest Night, frame you would frame
Dec, the same engine, itemized
The Brightest Night, priced at the same standard agency rates.
Delivered
Qty
Agency rate
Two-minute character-driven world-reveal film
1
$26,000
Ambient bedtime + lantern loops, seamless
2
$2,400
In-app home-screen loop, themed
1
$1,800
Social cutdowns (16:9, 1:1, 9:16), full set
8
$6,400
Stills posts (quote, announcement, carousel)
4
$2,000
Hero key stills, poster quality
4
$4,400
Character / moment + product stills
6
$4,200
Environment / world stills
3
$2,100
Agency-equivalent, delivered
~$49,300
With Cintrova this month
$8,500
You keep
$40,800 · 83% less
Illustrative. An example of a later production month at standard agency rates, shown to make the ongoing value concrete. Not billed.
Your money, over time
What a typical production month could look like
Twelve months, twelve films, one engine. After the flagship, each month flexes to whatever the story needs next. A few of the shapes a month can take.
A flagship-episode month$45–65k agency
A two-minute wordless world-reveal film, boarded and built, plus the full content engine cut from it.
A guest-character month$50–70k agency
A new dream creature designed, ranged and motion-tested, then woven into that month’s reveal film.
A pure content-engine month$20–35k agency
No new film: one existing reveal restaged into a month of cutdowns, stills and posts across every channel.
A seasonal-finale month$55–80k agency
The holiday episode, every dream Tuck ever kept lit at once, plus a campaign and a paid burst.
A world-expansion month$30–50k agency
A brand-new dream-world built in the locked look, with its establishing, hero and Tuck frames.
An app + product month$18–30k agency
In-app loops, lantern product stills and store assets, themed to the current story.
Character R&D
we explored twenty. we kept one.
character is the most expensive thing to get wrong, so we cast wide before committing. twenty fully-rendered directions for the dream keeper, each turned front and side and put through the full emotional range. and we didn't stop at one. we took three directions all the way into motion, a full set of looping animation studies for each, so we could cast for performance and not just looks. running that much R&D in parallel, three characters explored before a single frame is locked, is exactly what AI makes affordable. the three motion-tested directions lead.
TUCK, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
Animation R&D · looping motion studies, one of three directions taken into motion
Idle / settleThe unfoldTired walkGetting upClumsy hopThe tuckFear to comfortTuck + lanternChasing a dreamClimbing
FLICK, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
Animation R&D · looping motion studies, one of three directions taken into motion
Idle / hoverLantern glowTake-offLoop flightChasing a dreamTired / flickeringFear to comfortLandingGuiding the wayLight trail
SKEIN, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
Animation R&D · looping motion studies, one of three directions taken into motion
IdleRoll acrossBounceUnravel a strandRe-windTired wobbleFear to comfortGetting upChasing a dreamTangle & untangle
LUMEN, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
NIMBUS, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
HOOT, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
PLUSH, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
LUNA, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
ORI, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
STARLET, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
COCOA, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
SNUG, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
SOCKS, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
DROWSE, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
WINK, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
MOTE, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
GLIM, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
BARNABY, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
DRIFT, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
EMBER, turnaround
FrontSideBust, frontBust, side
Emotional range
JoySleepyWonderWorriedSad
click any character to unfold its full turnaround and emotional range. or open the full gallery.
Look development · world R&D
five worlds. one we'd build.
a character needs a world, and the look of that world is its own expensive bet. so we ran the same R&D here. three signature scenes from the series, the cloud sea, the lost sock galaxy, the dark under the bed, each rendered in five complete visual languages. one constant holds every frame together: Tuck and his lantern, the warm light that makes any world unmistakably PLUM. we choose one look, then build the whole year in it.
click any frame to compare a world across all five looks. fifteen frames, one engine, the same Tuck locked on-model throughout, the kind of look-dev that used to take a concept studio weeks.
The year · twelve worlds
a new world every month.
with the look locked, we built the whole year in it. twelve dreams, twelve worlds, none alike, every one unmistakably Tuck's, held together by the character and the warm lantern light. each is shown the way it would board: a wide establishing shot, the emotional hero moment, and Tuck inside the world.
Jan · EP01 · The First Night
EstablishingHero momentTuck in the world
Feb · EP02 · The One That Got Away
EstablishingHero momentTuck in the world
Mar · EP03 · Too Big to Tuck
EstablishingHero momentTuck in the world
Apr · EP04 · Rainy Dreams
EstablishingHero momentTuck in the world
May · EP05 · The Lost Sock Galaxy
EstablishingHero momentTuck in the world
Jun · EP06 · The Longest Day
EstablishingHero momentTuck in the world
Jul · EP07 · Tuck's Own Dream
EstablishingHero momentTuck in the world
Aug · EP08 · The New Kid
EstablishingHero momentTuck in the world
Sep · EP09 · Back to the Dark
EstablishingHero momentTuck in the world
Oct · EP10 · What's Under the Bed
EstablishingHero momentTuck in the world
Nov · EP11 · The Gratitude Dream
EstablishingHero momentTuck in the world
Dec · EP12 · The Brightest Night
EstablishingHero momentTuck in the world
thirty-six frames, one locked look, the same Tuck in every world. click any frame to enlarge. the visual development for a full year, in an afternoon.
The campaign
one year. twelve dreams. one every month.
a year-long episodic world. every month a new long-form bedtime story drops in the app, the one kids relive night after night, launched by a two-minute wordless world-reveal film that then fuels a full month of content. boarded end to end, ready to produce.
01Jan · EP01
The First Night
A child can't sleep. Tuck unfolds from the blanket in the lantern's glow for the first time.
Fear → Comfort
▶02:00EP01 · WORLD REVEALWATCH
02Feb · EP02
The One That Got Away
Tuck chases a dream that won't be caught, and learns some need space.
Frustration → Patience
▶02:00EP02 · WORLD REVEALWATCH
03Mar · EP03
Too Big to Tuck
A dream grows enormous. Tuck must be braver than his size.
Small → Brave
▶02:00EP03 · WORLD REVEALCOMING SOON
04Apr · EP04
Rainy Dreams
Tuck discovers some dreams are sad, and sad ones need keeping too.
Avoidance → Tenderness
▶02:00EP04 · WORLD REVEALCOMING SOON
05May · EP05
The Lost Sock Galaxy
A funny one. Tuck finds where all lost things go. Pure delight.
Worry → Joy
▶02:00EP05 · WORLD REVEALCOMING SOON
06Jun · EP06
The Longest Day
Summer light won't fade. Tuck learns to wait for the dark, unafraid.
Impatience → Trust
▶02:00EP06 · WORLD REVEALCOMING SOON
07Jul · EP07
Tuck's Own Dream
Tuck falls asleep and needs someone else to keep his dream.
Giving → Receiving
▶02:00EP07 · WORLD REVEALCOMING SOON
08Aug · EP08
The New Kid
A second child, a second lantern. Tuck learns to share the night.
Jealousy → Belonging
▶02:00EP08 · WORLD REVEALCOMING SOON
09Sep · EP09
Back to the Dark
Bedtime resistance returns with the school year. Tuck rebuilds the ritual.
Resistance → Rhythm
▶02:00EP09 · WORLD REVEALCOMING SOON
10Oct · EP10
What's Under the Bed
The gently scary one. Tuck befriends the shadow under the bed.
Fear → Friendship
▶02:00EP10 · WORLD REVEALCOMING SOON
11Nov · EP11
The Gratitude Dream
Tuck gathers a year of dreams and gives thanks. Warm, still.
Doubt → Gratitude
▶02:00EP11 · WORLD REVEALCOMING SOON
12Dec · EP12
The Brightest Night
Holiday finale. Every dream Tuck ever kept lights up at once.
Becoming
▶02:00EP12 · WORLD REVEALCOMING SOON
What one month delivers
one world-reveal film. a full content engine around it.
every month opens with a single two-minute wordless world-reveal, the cinematic trailer that gets kids excited for the new story, then maximally repurposed. not twelve unrelated films, one unforgettable launch, cut and restaged into everything needed to ship it across every channel.
1 World-Reveal Film ×1
1× ~2 min wordless cinematic world-reveal, the month's launch trailer for the new story
6 Social Cuts ×6
1× 60s cutdown, landscape
2× 15s vertical cuts, Reels / TikTok / Shorts
1× 6s bumper, pre-roll / ad
2× ambient bedtime loops, 3 to 6s seamless
8 to 10 Story Stills ×10
3× hero key stills, poster quality
3× character expression / moment stills
2× product-integrated stills, Tuck and the lantern
1 to 2× environment / world stills
5 Social Posts ×5
2× quote / feeling cards, the episode's line
1× this month's dream announcement
1× behind the glow / making-of teaser
1× carousel, a micro-version of the story
1 In-App Asset ×1
1× looping Tuck animation for the PLUM app home screen, themed to the month
~22
deliverables / month
12
world-reveal films / year
~72
social cuts
~110
story stills
~60
social posts
12
in-app loops
the thing that used to be impossible to sustain, now runs on a subscription.
Beyond the film · the ecosystem
one production, every format.
EP01 · WORLD REVEAL
15s VERTICAL CUT6s BUMPER30s TRAILERAMBIENT LOOPQUOTE CARDCAROUSEL · 1 OF 6IN-APP LOOPKEY STILL · POSTERPRODUCT · TUCK × LANTERNMAKING-OF TEASER
Stills gallery
frames you'd frame.
EP01 · TUCK UNFOLDSTUCK × LANTERN · PRODUCTTHE LOST SOCK GALAXYEXPRESSION SHEETENVIRONMENT · THE NURSERYTITLE CARDEP04 · RAINY DREAMSEP10 · UNDER THE BEDTUCK · HERO POSE
Craft · how it was made
decades of craft. amplified by AI.
character animation is the most time and cost intensive discipline in content, full stop. a recurring character series is normally viable only for the giants. our pipeline is what makes it possible on a subscription: human creative direction and performance, a C4D and Redshift build for Tuck and his world, AI-assisted lookdev, in-betweens and finishing, cut and graded in After Effects and DaVinci. the slow, expensive part is collapsed, the soul is kept.
